Investigation on Counterfeit Consumers to help development of reliable Anti-Counterfeit and Product Identification methodsAuthor(s) : Suhasini A V, Dr. B R Ramji
Volume & Issue : VOLUME 3 / 2016 , ISSUE 1
Page(s) : 1-6
ISSN (Online): 2394-3858
ISSN (Print) : 2394-3866
Counterfeit Market has guaranteed sales in the current global arena of business despite the ill-effects and potential complexities of the counterfeit products. The degree of conflict the original brands face is too high while counterfeit consumers continue to create a demand for counterfeit products. This paper tries to make an investigation on counterfeit consumers and the reliability on anti-counterfeit technologies available in the current market. The findings inferred from this study derives that Counterfeit is a personality trait and it is the need of such consumers that is driving the counterfeit producers and sales of counterfeits. Further it is also evident that relying on the current anti-counterfeit techniques could be at risk as it is either tedious to identify and authenticate the original product as the anti-counterfeit techniques are easily imitable. The scale of manufacturing the duplicate to the accuracy of original is easier with the emergence of 3D printers. It is the ethical value of consumers that can curb counterfeits with the support of local governing laws and brands trying to protect their consumers and their business value.
Anti-counterfeit technologies, Brand protection, Consumer Behaviour, Counterfeits, Supply Chain and Management
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